For some time now I’ve contemplated writing a blog but the question was and still is, what should I write about?
to begin with, I want to say welcome to the latest version of MauriceJohnson.com… Well, let’s just call it the 2018 version. With that being said, over the years the look and feel of this site have evolved to conform to needs of both you and me. My main objective for this site is it has to be a useful tool that serves potential clients as well as general site visitors. As an independent musician/artist who makes his living primarily as a guitarist, the stakes are pretty high when it comes to sustaining a personal economy while maintaining the delicate balance of remaining relevant and visible within my market. That applies to both, local and national markets. That’s why my presence on social media is critically important, just as each and every one of you are an important piece of my marketing puzzle, or demographic if you will.
Currently, I sustain several social media accounts including Facebook, Instagram, Twitter, Linkedin, Reverbnation, etc. Funny, there are networking sites out there that I don’t even remember… Nevertheless, they all support the same targeted goal in an effort to facilitate some aspect of marketing/branding endeavors in one respect or another. I’ve also discovered that timeline activity on some of these platforms can move at a rather fast clip. Staying on top of it all with a modicum of consistency can be a pretty good juggling act at times. Bottom line is, (and I’m not afraid to admit it) – Without you, there’s no me. So, if you’re a supporter, keep buying my music. Keep telling friends family and strangers about me. If you’re a vendor, club, cafe, supper club, live music supporter, keep inviting me to perform at your place of business, in your home or at your events. THANKS FOR YOUR SUPPORT! If you would like to ask me a question, send me an email at firstname.lastname@example.org. I will respond. –MAURICE JOHNSON
Enjoy an evening of wine and jazz with the sultry sounds of Guitarist Maurice Johnson
Maurice Johnson Introduces:
Breaking Into the Music Business as a Local Indie Artist, Book Series
An inside look at how to succeed and become more marketable on your own home turf.
OKLAHOMA CITY, Oklahoma – May 11, 2017 – Maurice Johnson Music, Inc.
A new book series, Breaking Into the Music Business as a Local Indie Artist brings into focus the challenges developing and independent working musicians face, largely due to a lack of general business knowledge as it applies to a music career.
For the independent artist/performer who represent themselves in the absence of a manager or agent, the ability to fill these gaps with a certain level of authority and expertise is critical. Certain activities, e.g. negotiating fees, securing new performance opportunities, along with associated contractual terms and conditions are keen issues an independent, local music artist/act will need to master.
Available in paperback and for Amazon Kindle, this book series offers general business insight while emphasizing the necessary skill sets needed to develop and sustain a career as a local, independent performing musician in an easily digestible, three-part format.
- Developing A Marketable Act
- Laying The Foundation for an Indie Music Career
- Pricing Your Performances
- Working With Prospects and Clients
- Taking Your Act to The Stage
- Writing Your Bio
- Social Media Marketing and more!
ABOUT MAURICE JOHNSON
Maurice Johnson is known to many as a world-class guitarist, indie jazz artist, musician’s advocate and respected author of thirteen self published books, including three previous titles for the developing musician with publishers Mel Bay, Mix Books, Artist Pro Press and Thomson Course Technology.
Early music related works include, The New Working Musician’s One Year Organizer; Build and Manage Your Music Career and Gigorama. Maurice also developed Gigorama business management software for musicians.
He has also been published in Realtor Magazine with an article titled, Let the Music Play, highlighting the use of live music in luxury home open house markets.